Katz discusses concerns about pasteurized and organic foods, as well as urban farming. Katz also talks about the slow food movement, which is basically an anti-fast food movement; and how the slow food movement includes a movement to keep certain animals from becoming extinct. Katz also shows a diagram of consumer's dollars after their money was spent. Packaging was quite a large part of the diagram. Katz discusses how consumers spend unnecessary money for such processes like packaging.